Skip links

What is SEO?

What is SEO and how can it leverage your website?

What is SEO? SEO stands for Search Engine Optimization, that is, Search Engine Optimization, and is one of the most important activities in the world of digital marketing. SEO campaigns aim to optimize the site to obtain organic traffic, from the search engine results page.


In other words, SEO is the ability to make changes to the design and content of your website, making it more attractive to search engines like Google. Optimizations are performed to achieve better positions in the results of search pages in an unpaid, that is, organic.


What is SEO and how does it work?


Although the optimization of websites for search engines is quite complex, since there are different factors that affect their ranking, the basic process is not so difficult to understand. Search engines like Google want to provide the best service for their users. This means delivering results that are increasingly relevant to those who are researching.


To do this, search engines scan millions of websites every day. This helps them to provide more relevant results for those who are searching for certain types of subjects or keywords. Pages that are diagnosed with good navigability, content, and high relevance will be rewarded with higher rankings in the search results.


SEO is the process that organizations go through to help ensure that your site is at the top of search engines for relevant keywords and phrases. For example, let’s say you have an article on “What is SEO and how can it leverage your website”. To get your content to the top, you need to optimize your blog post and make it appear to the right people.


There are many benefits of SEO to your website. By improving your practices, you have a chance to expand your visibility, helping you reach and engage more potential customers. By creating SEO-focused content, you increase your chances of attracting more targeted organic traffic to your business.


How to leverage my website with SEO practices


Now that you know what SEO is and how it works, let’s take a look at some of the factors that can affect your ranking on search engines. We will never know exactly how the algorithms used to classify a website work; however, we have a good sense of some practices that directly influence the results. Look:



Content marketing is a basic SEO principle. Content needs to be effective both to attract search engines and to help your organization and make connections with visitors to your site. If you want to go deeper into the subject, we have on our blog 5 advantages to invest in content marketing, it is worth reading.


The more relevant and quality content you have on your site, the more chances you have of achieving good rankings in search results. It is important that your content involves users so that more time they will stay on your site bringing, even more, ranking benefits for you.


The secret to creating optimized content is simple: invest in creating different types of content, with topics that are very relevant to the audience. The following are some essential types of content for your site:


  • Blog posts
  • Social media content
  • E-books
  • How-to guides and tutorials
  • videos


Another important factor to be considered is the keywords and SEO phrases in the production of your content. They need to be relevant and in line with what the user is looking for. When you create content around these keywords and phrases, your chances of ranking increase. For those who use WordPress, an excellent plugin to check the effectiveness of your content is Yoast SEO. Here’s the tip!


If you still have any questions about content production and how it can help you leverage your website in search engines, check our blog for a complete list of articles that will help you optimize and understand even more what SEO is.


Key SEO practices


On-page SEO practices are all those elements that you can optimize for long-term results. Below, we’ll talk about the main factors that will help you improve your website’s ranking:


Title tag: The title tag on each page tells search engines what your site is about. It is important to include the keyword-focused on the main content of your page.

Meta description: tells search engines a little more about what each page is about.


Subtitles: Makes your content easier for visitors, but can also help improve your SEO. You can use H1, H2, and H3 tags to help search engines better understand the content on your site.


Internal links – creating hyperlinks to other content on your website helps to improve ranking.


Image Name and ALT tags – This will help search engines better index your images.


When strategically placing your keywords and SEO phrases on your pages, it is important to avoid excessive optimization. Google and other search engines often penalize pages that often use the same keywords in their content. There is no maximum and minimum number, but Google’s algorithms are able to ‘understand’ a text and understand when the site is ‘pushing the bar’.


In addition, focus your content on a maximum of two keywords. This ensures that your optimizations are specific and relevant. Trying to optimize with too many keywords at once can have a negative impact, so stay tuned.


If you want to know more about what SEO is and how it can help you lead on search pages, stay tuned to SEO Practices to improve your website’s positioning on Google.


Are there any doubts left or do you want to hire a company that can help optimize your WordPress site for the best SEO result? Then contact us by clicking here! And if you liked our article, don’t forget to share it on your social networks. To the next!


Leave a comment